Social Performance
Paid social optimized for revenue.
We manage your ad accounts on Meta, TikTok, Pinterest, and Reddit. Media buying, creative strategy, and tracking from a single source, measured by what ultimately lands in your pocket.
Meta
TikTok
60%
Better performance on average after switching to WLO
Data flow
From signal to revenue.
We combine signals from tracking, creatives, and your shop into a control system optimized for what actually reaches you.
Pixel & CAPI Events
Purchases, leads, shopping carts, cleanly matched
Creative Signals
Hooks, formats, and angles in the test
Shop & CRM Data
Revenue, margin, lead quality
Your Account Manager
Kevin
Senior Performance Marketer
AI agents playing to:
CPA yesterday +12%, auction more expensive
Creative 3 fatigued, frequency 4.1
CAPI-Match 8.9 out of 10, stable
Humans make the decisions and put things into context.
Result
+119%
ROAS
Exemplary developments from customer accounts
AI agents
Performance that was unthinkable three years ago.
Our AI agents permanently check your accounts, detect developments earlier than any weekly report, and monitor key figures, trends, and deviations specifically for your business model. The decision is still made by our team, with more knowledge and less delay.
GDPR-compliant
Permanent monitoring
Budgets, CPA, ROAS, and event quality are continuously monitored, not just in the monthly report.
Detecting developments early
Creative fatigue, auction pressure, or tracking failures are noticed before they cost budget.
Custom Key Figures
The agents know your goals and thresholds. What is measured is what matters to you, not a standard dashboard.
For whom
For companies that take social ads seriously as a growth channel.
01
E-commerce and D2C brands
You sell online, know your margins, and want every euro of your advertising budget to bring in provable revenue.
02
Lead-driven business models
You need qualified inquiries instead of form spam. We optimize for leads that your sales team actually closes.
03
Teams who want a real partner
You don't want a service provider that just sends reports; you want a team that works alongside you in the advertising account and explains the reasoning behind their decisions.
What you get
Everything an ad account needs to grow.
Campaign Structure & Media Buying
We set up your account so that the algorithm can work: consolidated, clearly separated by goals, without ad sets getting in each other's way.
Creative Strategy & Testing
Hooks, angles, and formats are systematically tested. We scale the winners and stop the losers before they eat up the budget.
Tracking & Conversions API
Pixel, CAPI, and event quality are the foundation of any optimization. We check them first, not last.
Reporting that enables decisions
See the impact of your budget: by channel, campaign, and creative. In your language, not in platform jargon.
Meta, TikTok, Pinterest, Reddit
Every platform has its own rules. We know when a second channel makes sense and when it just dilutes the budget.
A team in your account
Media buyers and creatives work directly with your company, in your ad account. All learnings remain with you.
How we work
This is how a collaboration with us works.
01
Audit
We analyze your account, tracking, creatives, and attribution. You get an honest assessment before you make a decision.
02
Setup
Account structure, target audiences, events, and creative plan are set up from scratch or consolidated. Clean, transparent, and directly in your account.
03
Test & Learn
We test hypotheses instead of gut feeling. Every week we know more about what your target audience really buys.
04
Scale
What works gets more budget. What doesn't is stopped. Reporting and coordination run on a fixed schedule.
What we look for
What we look out for before we talk about scaling.
01
Attribution that is accurate
A high ROAS in the Ads Manager is worthless if it consists of view attribution. We read numbers the way your controlling department reads them.
02
Tracking before targeting
Without clean events, the algorithm optimizes for the wrong thing. That's why we check Pixel, CAPI, and Event Match Quality before every campaign.
03
Creative is the biggest lever
Today, the platform finds target audiences on its own. The difference is made in the creative. That is why the majority of our time is spent here.
04
Business metrics instead of platform KPIs
CTR and CPM are indicators, not goals. We optimize for revenue, margin, and cost per qualified lead.
Attitude
We don't buy clicks. We build systems that sell.
Plain text
What we are not. And what instead.
What we are not
No agency that owns your ad account. It remains yours, along with all data and learnings.
No reporting factory selling clicks and impressions as success.
No full-service general store. We do Paid Social, and we do it right.
No team that increases budgets to cover up problems.
What we are
A team working in your account that justifies every decision.
Performance specialists for Meta, TikTok, Pinterest, and Reddit.
Partners who will also tell you if a channel doesn't make sense for you.
Transparent pricing, tied to scope and results.
FAQ
How much does Social Performance cost at WLO?
Our prices are tied to the scope of work. Social Performance starts at €1,999 per month, depending on the budget and number of channels. You will receive a concrete offer during the initial consultation.
Do you work in our ad account or in yours?
Always yours. All campaigns, data, and learnings belong to you, even after our collaboration ends.
How quickly will we see results?
Initial learnings are available after a few weeks, while reliable results usually take three months. We will tell you honestly where your account stands.
Do you need ready-made creatives from us?
No. We work with existing material or produce it ourselves. The only important thing is that we are allowed to test.
Which platforms do you support?
Meta (Facebook, Instagram, WhatsApp), TikTok, Pinterest, and Reddit. We will clarify which of these make sense for you during the audit.
Additional services
