Workshop
Knowledge that stays with your team.
We train your in-house team in paid social, creative strategy, and tracking. Practical, on your real ad account, with measures your team can implement the very next day.
Paid Social
Creative strategy
Tracking & CAPI
Reporting
100%
of our project clients found the workshop "very helpful"
Data flow
From account to ability.
Your ad account, your data situation, and your team's questions are the input. The output is knowledge that stays within the team.
Your ad account
Structure, Campaigns, Creatives
Tracking & Data Status
Pixel, CAPI, Attribution
Your team's questions
What is holding you back right now?
Your Workshop Lead
Lia
Growth & Innovation Lead
AI agents play to:
Account structure: 3 Ad Sets overlap
Purchase event tracked twice
Top creative unchanged for 6 weeks
Humans explain, prioritize, train.
Result
100%
“very helpful” in the feedback
Exemplary developments after workshops
For whom
For teams that want to self-manage, but still need security.
01
In-house marketing teams
You are already running ads, but structure, testing, and evaluation are based on gut feeling. We bring system into it.
02
New colleagues
Someone is taking over the ad account and needs to get up to speed quickly. We shorten the learning curve by months.
03
Management and Marketing Direction
You want to understand what your agency or team is doing in the account in order to make better decisions.
What you get
No lectures. Work on your account.
Preliminary analysis of your account
We will look into your ad account and tracking before the workshop. The day is all about your questions, not about slides.
Focus on your challenges
Whether it's account structure, creative testing, attribution, or scaling: the agenda is based on whatever is currently holding you back.
Measures for your team
You will walk away with a prioritized list of measures that your team can implement independently.
Senior Team
Training is conducted by the people who manage our accounts. No junior trainers.
Strategic support afterwards
Questions after the workshop? We remain available and will support the implementation, if you wish.
Operational support as needed
If capacity is lacking, we step in selectively. Project-based, exactly where you need us.
How we work
This is how a workshop at WLO works.
01
Briefing
We clarify goals, participants, and the level of knowledge. You tell us where the issues are, and we propose the agenda.
02
Analysis
We pre-check your ad account, tracking, and creatives beforehand. This way, we can start the workshop with real substance right away.
03
Workshop Day
On-site or remote: Theory in small doses, then work on real campaigns. Your team implements directly.
04
Measures & Follow-up
You will receive documentation and a list of measures. A follow-up appointment ensures that it is implemented in your daily routine.
What we look for
What we pay attention to, so that the workshop doesn't just end up forgotten in a folder.
01
Your account instead of example account
Everything we show, we show using your own data. That way it sticks and is immediately applicable.
02
Understanding before tricks
Platforms change, principles do not. We teach how the algorithm thinks, not just where to click.
03
Feasibility
Measures must fit your team, your budget, and your time. Otherwise, they are worth nothing.
04
Honesty
If your team does something better in-house than an agency, we will say so. Even if it costs us revenue.
Attitude
Knowledge that stays within the team is the only budget that never runs out.
Plain text
What we are not. And what instead.
What we are not
No seminar with standard slides and a certificate.
No sales pitch for a retainer.
Not a single theory day goes by without a look into the ad account.
No junior trainer who reads aloud from blog articles.
What we are
Practitioners who manage ad accounts on a daily basis.
A day centered around your questions.
Actions your team can implement themselves.
A partner who remains reachable afterwards.
Formats
Three formats, depending on where your team is at.
A day
Kickoff Workshop
Foundations and structure for teams setting up or taking over Paid Social from scratch: account setup, target audiences, creative testing, tracking.
Half day
Deep Dive
One topic, in-depth: Creative testing, tracking & CAPI, account structure, or attribution. For teams that are already up and running and need a lever.
Running
Sparring
Regular exchange with our senior team regarding your campaigns. Strategic or operational, project-based as needed.
FAQ
How much does a workshop cost?
Workshops start at €1,999, depending on the scope, duration, and number of participants. You will receive a fixed offer after the briefing.
On-site or remote?
Both. On-site in Berlin or at your office, remote via video. Accessing the ad account works either way.
How many people can participate?
Groups of up to about eight people work best. This leaves time for specific questions regarding your account.
Do we need prior knowledge?
No. We adjust the depth and pace according to the level of knowledge. We will clarify this during the briefing.
What happens after the workshop?
You will receive documentation and a list of measures. If you wish, we can support the implementation either strategically or operationally.
