Prices
How much does a social media agency cost? Less than you think.
Most founders and marketing teams don't know what performance management costs. That's why we show it. Our model is simple: a small fixed retainer plus a performance fee tied to your results. With a cap upon request, so your fee remains predictable. Your advertising budget stays with you.
This is how your price is made up
Retainer
Festival
Small monthly amount, predictable.
Performance Fee
Variable
On advertising budget, revenue, ROAS or POAS.
Your price
Fair and predictable
No hidden costs.
The advertising budget is not part of our price. You determine it, and you pay it directly to Meta, TikTok & Co. We will provide an estimate of what makes sense for your goal.
How the price is calculated
Three variables determine what you pay with us.
Your goals
What do you want to achieve? Test social, or get the last few percent out of an active account? What we need to do is derived from the goal.
Your need
What needs to happen to get from your current situation to your goal? We know the way and will identify the measures that make sense for this.
Your status quo
What are you bringing to the table: tracking, creatives, structure, experience? Depending on where you stand, more or fewer measures are necessary.
Your price
Retainer plus performance fee, tailored to the goal, needs, and starting situation. Capped upon request.
The model
Small retainer, fair performance fee, your advertising budget.
Festival
The retainer
Covers the team that handles your account every week. Deliberately kept small so that our earnings depend on your results, not on the hours worked.
Personal contact person
Account management, optimization, reporting
Tooling and AI monitoring included
Variable
The performance fee
You choose the basis by which we are measured: advertising budget, revenue, ROAS, or POAS. If things go well, we share in the success. If not, you will see that reflected in our fee. If you need planning certainty, we can agree on a cap.
Basis freely selectable, fixed in the contract
Transparently reported in the monthly report
On request with a cap, so your fee remains predictable
Stays with you
The advertising budget
You pay your advertising budget directly to Meta, TikTok, Pinterest, or Reddit. It does not go through us and is not part of our price.
You set the height
We provide a reasoned assessment
All learnings remain in your account
Why so cheap
Because AI takes care of the routine and humans make the decisions.
A classic agency pays for hours spent pulling numbers, clicking through campaigns, and building reports. With us, AI agents permanently audit every account, detect anomalies, and prepare the decision-making process. Our senior team spends its time where it actually creates value. That is why we can offer performance management at a price that was unthinkable three years ago.
Continuous monitoring instead of a weekly routine
Budgets, CPA, ROAS, and tracking are continuously monitored. No one needs to pay for hours of work for this.
Optimized processes
Setup, testing, and reporting follow established playbooks. Less overhead, more time in the account.
Senior team, no junior bench
You pay for experience and decisions, not for administration.
GDPR-compliant
The agents work with aggregated campaign and account data.
Examples
That is how small our price is in relation to the result.
E-Commerce, 250k Budget
Online shop, 8k budget
Target ROAS 3.5
E-commerce client with a monthly advertising budget of €250,000
An e-commerce client invests €250,000 per month in ad spend. The fee to WLO is capped at a maximum of €15,000 per month. This generates €800,000 to €1.3 million in revenue.
Ad Revenue
€800,000 to €1,300,000
Advertising budget (paid directly by the customer)
€250,000
WLO Fee
up to €15,000
Our fee corresponds to around 1 to 2 percent of the generated revenue.
Values from ongoing customer projects, rounded and anonymized. Bars show the upper end of the range. Your price depends on the goal, needs, and initial situation.
Questions about pricing
What is included in the retainer?
Your team: a personal contact, account management, ongoing optimization, reporting, and AI monitoring. The retainer is deliberately small so that our earnings depend on your results.
How is the performance fee calculated?
You choose the basis: a share of the advertising budget, of sales, or a tier based on ROAS or POAS. The basis is defined in the contract and transparently shown in the monthly report. For larger budgets, the percentage decreases, and upon request, we can agree on a cap so that your fee remains predictable.
Is the advertising budget managed by you?
No. You pay your advertising budget directly to Meta, TikTok, Pinterest, or Reddit. We work within your ad account and provide an estimate of a reasonable budget, but the final decision is yours.
Is there a minimum contract term?
We usually need three months to talk about reliable results. After that, the cooperation continues on a flexible basis.
How much do channel management and workshops cost?
We calculate channel management based on the number of channels and scope of production, and workshops based on duration and number of participants. In both cases, you will receive a fixed quote after an initial consultation.
Why are you cheaper than other agencies?
Because AI agents handle the routine: monitoring, detecting anomalies, preparing reports. Our senior team focuses on decisions. Fewer billable hours for administration, more for your account.
