Project
Performance for DIY specialists
Client
Services
Short-form Content
Performance Marketing
Year
2026
The Challenges
Ad sets that got in each other's way
The account had grown over years: two generations of campaigns were running in parallel, and five product silos were sharing one budget. Not a single ad set was collecting enough conversion signals for stable optimization, and the ads showed catalog images instead of reasons to buy.
our approach
First move in together, then tell the story anew
We consolidated the structure into a 3-stage funnel. The product silos have made way for a broad workhorse ad set, which provides Meta with enough signals for stable optimization. Parallel to this, we introduced a completely new creative generation that focuses on the target audience's mindset rather than the product catalog: problem-solution, repair identity, and concrete purchase occasions.
the result
+541% revenue with +63% budget
The Purchase ROAS increased 5-fold in two months, while the cost per purchase fell by 77%, even with rising volume. The system also performs measurably better in terms of execution: CTR +63%, click costs −33%, and 84% of the ad budget is spent on creatives that did not exist two months ago.
-77%
Cost per purchase
+63%
CT R
3x
More creatives
