Project
Selling second-hand electronics via Meta
Client
Services
Creative Strategy
Performance Marketing
Year
2026
The Challenges
Successfully build Meta Ads from scratch
ITSco started without an existing performance history and without a reliable advertising structure. The challenge was to build a scalable sales channel in a short period of time that would not only generate more revenue, but also grow stably and profitably over the long term.
our approach
Clear structure instead of complexity
We built the account with a deliberately lean campaign structure, focused the budget on the strongest revenue drivers, and continuously tested new creatives. Through the always-on approach, ongoing optimization, and audience-specific ads, we created a stable growth engine for the refurbished e-commerce business.
the result
178% more revenue with only 52% more budget
Within a few months, the newly rebuilt Meta Ads account developed into a reliable sales channel. Monthly revenue increased by 178%, purchases by 69%, and the conversion rate by 70%. At the same time, every single month was above the original baseline level.
+178%
Revenue per month
+69%
Purchases per month
+70%
Higher Conversion Rate
