Project
E-commerce growth scaled
Client
Services
Creative Strategy
Performance Marketing
Organic Channel Management
Year
2026
The Challenges
Scale international e-commerce growth profitably
The Meta Ads account was fragmented across multiple countries, product categories, and campaign types. The challenge was to transform a complex structure into a scalable growth engine that generates more revenue while operating significantly more efficiently.
our approach
Clear structure, better signals, more profitable growth
We consolidated the campaign structure, optimized the steering from purchases to sales value, and assigned each product category to the appropriate target audience. Complemented by systematic creative testing and the targeted use of the in-house brand's USPs, a scalable performance system was created for multiple markets simultaneously.
the result
441% more revenue with significantly higher efficiency
Already in the first six full months under WLO, revenue via Meta Ads increased by 441%, while the cost per purchase fell by 64%. At the same time, ROAS and the number of purchases grew by 440%.
+441 %
More revenue
+440%
More purchases
-64%
Lower cost per purchase
